Cold calling is an effective way to reach customers and close sales, but it is important to be mindful of the words and phrases used when communicating with potential customers. This is especially true for seniors, who may have different communication preferences, or be more sensitive to some terms.
As a licensed insurance broker, I have used cold calling to connect with potential customers throughout my career. As such, I have learned the importance of being mindful of the words and phrases used when communicating with potential clients, specifically seniors. In this article, we will discuss words and phrases to avoid when calling seniors, as well as offer some professional tips so you can communicate effectively. Let’s get started!
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Words And Phrases To Avoid When Cold Calling Seniors For Insurance
Throughout my career as a licensed insurance agent, I have used cold calling to connect with potential clients. From my years of experience in the field, I have learned that seniors may be more likely to be upset by particular phrases or words. When cold calling seniors for insurance, it’s important to avoid words and phrases that may come across as aggressive or pushy.
Here Are A Few Examples Of Words And Phrases To Avoid:
- “Buy Now”: This phrase can sound pushy and may put seniors on the defensive. Instead, try using phrases like “consider” or “explore the option of.”
- “Limited Time Offer”: This phrase can create a sense of urgency that may be off-putting to seniors. Instead, try using phrases like “currently available” or “on offer.”
- “You Need”: This phrase can sound presumptuous and may make seniors feel like they’re being told what to do. Instead, try using phrases like “it might be beneficial to consider” or “it could be a good option for.”
- “Cheap”: While this word may appeal to some customers, it may also come across as insincere or lacking in quality to seniors. Instead, try using words like “affordable” or “reasonable.”
- “Free”: This word may be tempting to use as a selling point, but it can also come across as unbelievable or too good to be true to seniors. Instead, try using phrases like “at no cost” or “complimentary.”
By avoiding these words and phrases, insurance sales representatives can establish trust and build rapport with senior customers during cold calls. In the next section, we’ll explore tips for effective communication with seniors during cold calls.
Tips For Effective Communication With Seniors During Cold Calls
While avoiding certain phrases and words is a good method to avoid upsetting seniors during cold calls, it is also a good idea to employ strategies to ensure effective communication. Here are a few tips I recommend based on my experience as an insurance representative:
- Use A Respectful And Courteous Tone: Seniors may be more sensitive to tone and may appreciate a respectful and courteous approach.
- Speak Slowly And Clearly: Seniors may have hearing difficulties or may be more prone to misunderstandings. Speaking slowly and clearly can help ensure that the message is understood.
- Use Simple Language: Avoid using jargon or technical language that may be confusing to seniors. Instead, use simple and straightforward language to explain the product or service.
- Ask For Permission Before Discussing Sensitive Information: Seniors may be more protective of their personal information, so it’s important to ask for permission before discussing sensitive topics.
- Offer To Answer Questions Or Provide Additional Information: Seniors may have more questions or concerns than younger customers, so it’s important to be patient and offer to answer questions or provide additional information as needed.
Cold calling is a great way to connect with potential clients. It is important to be mindful of the words and phrases used to avoid upsetting senior customers. In my experience as an insurance broker, remaining mindful of the phrases used is a great way to effectively sell to this customer demographic. Be sure to not only avoid certain phrases and words, but to also follow the above communication tips to help communicate effectively with senior clients.
Cold calling can be an effective tool for insurance sales, but it’s important to be mindful of the words and phrases used when contacting seniors.
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