Selling Primerica Life Insurance [The Good, Bad, And Ugly]

Primerica Life Insurance specializes in term life insurance, mutual funds, and other financial products. Located in the United States, Canada, and Puerto Rico, they serve over 5 million clients. Selling insurance for Primerica provides opportunities for growth and financial independence.

Selling Primerica Life Insurance

As an insurance agent, I know how important it is to sell insurance with a company that provides competitive products, opportunities for financial independence, and career growth.

Primerica Life Insurance, also known as PFS Investments Inc., offers a great place to work for those starting off in insurance sales industry.

In this article, we will go over why you should sell Primerica Life Insurance, how to get started, marketing strategies, building a team, growing and managing your business, and provide some tips for success.

PS – we have an article on getting licensed to sell with Primerica which has great supplemental info. Make sure to check that out after reading this one!

Selling Primerica Life Insurance

As an independent insurance agent, I know that it is important to find a good insurance company that represents your values, values you as an employee, and provides opportunities for career growth. So is Primerica a good choice for new and tenured insurance agents to build a book of business? Well let’s look at different factors of their business model and dive into it.

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Commissions (Hardly Competitive)

Primerica offers several benefits for their insurance agents and one of the main benefits of selling Primerica Life Insurance is the earning potential. The company offers attractive commissions and bonuses for agents who meet their sales targets. 

But that’s the catch. Agents must hit their sales targets for the commissions of their products to be competitive, otherwise the baseline commissions (which some report to be as low as 25%) is pretty bad.

Keep in mind, other life insurance companies offer commissions well above 100% of annual premiums which is much higher than what the baseline commission is for Primerica.

This might be because the company is loosely based upon a MLM strategy where uplines receive a portion of their downline’s commissions. This structure makes the commissions spread across a larger amount of people, ultimately lowering the earning potential of new agents.

Career Advancement Programs

Primerica has a career advancement program that allows agents to move up the ranks and earn even higher commissions as they gain more experience.

Representatives can progress through different levels of achievement based on their sales, training, and leadership abilities. These levels include Senior Representative, Regional Leader, Regional Vice President, and Executive Vice President.

Why Sell Primerica Life Insurance?

Work Life Flexibility

Another advantage of selling Primerica Life Insurance is the flexibility it offers. Agents can work on their own schedule, setting their own hours and working from home. This allows for a good work-life balance and the ability to build the business around existing commitments.

Training and Support

The company also provides comprehensive training and support for its agents. Primerica offers a range of training programs, including online courses, webinars and workshops. 

When a new representative joins Primerica, they are given access to a variety of training tools and resources to help them learn about the company’s products and services, sales techniques, and business practices.

Primerica provides its representatives with access to online training modules, live training events, and personal coaching from experienced representatives. In addition, the company has a support system called Primerica Online, which provides representatives with access to a variety of tools and resources, including marketing materials, sales reports, and product information.

Mentoring Programs

The company also has a mentoring program that pairs new agents with experienced ones, providing guidance and support as they build their business. These mentors help new representatives learn about the company’s products and services, sales techniques, and business practices. They also provide guidance and support as new representatives begin building their businesses.

The mentoring program is designed to help new representatives get started quickly and effectively, and to help them achieve success in their new roles.

Unique Business Model (MLM)

Primerica has a unique business model that allows agents to leverage the power of word-of-mouth marketing and the basic structures of a multi-level marketing system.

If you do a quick Google search on Primerica and whether or not it’s an MLM, you’ll get alot of people telling you to “run” away from this company. But is all of that really true?

While Primerica does have some elements of a multi-level marketing (MLM) company, such as the ability for representatives to earn commissions on the sales made by their team members, there are significant differences that set it apart from typical MLMs.

Business AspectMost MLMsPrimerica
FocusRecruiting new representativesSelling financial products and services
LicensingNot requiredRequired to sell Primerica’s products and services
Training And SupportVaries by companyExtensive training and support provided
Commission StructureFocus on recruitment and building a large downlineFocus on personal sales
EmphasisBuilding a large teamPersonal sales and professional development

Primerica’s representatives are primarily focused on selling financial products and services, rather than recruiting new representatives. In addition, representatives are required to obtain state and/or federal financial licenses to offer Primerica’s products and services, which ensures a level of professionalism and accountability in the company’s operations.

Primerica’s commission structure is focused on personal sales, rather than the recruitment of new representatives. This puts the emphasis on the representative’s ability to sell and service clients, rather than on building a large team.

While Primerica does have some similarities to MLMs, these differences make it a distinct type of business model that is focused on financial products and services, with a strong emphasis on personal sales and professional development.

Company Reputation

Primerica’s strong reputation in the industry also adds to the benefits of selling their products. The company has an A+ rating from the Better Business Bureau and is accredited by the National Association of Insurance Commissioners. This provides peace of mind for clients and helps agents establish credibility in the market.

Personal Growth And Development

Selling Primerica Life Insurance also provides opportunities for personal growth and development. As agents work with clients to plan for their financial future, they also learn valuable skills such as communication, negotiation and problem-solving which can be applied in other areas of their life.

I think that Primerica is a great place for new life insurance agents to learn the basics, earn their credentials, and get a feel for the industry and whether or not it’s a good fit.

Getting Started With Primerica

Becoming a Primerica Life Insurance agent requires a few key steps. Here’s an easy-to-follow guide on what to do!

Time needed: 17 days.

Become a Primerica Insurance Agent

  1. Research Primerica

    Before joining Primerica, do your research to learn about the company and its products and services. This can include looking at the company’s website, reading reviews and testimonials, and talking to current representatives.

  2. Contact a Primerica Representative

    If you’re interested in working for Primerica, you can contact a current representative to learn more about the company and how to get started. You can find a representative through the company’s website or by asking for a referral.

  3. Attend an Orientation Meeting

    The next step is to attend an orientation meeting to learn more about the company’s products, services, and business model. This is a good opportunity to ask questions and get a feel for whether or not Primerica is the right fit for you.

  4. Submit an Application

    If you decide to move forward with Primerica, you’ll need to submit an Independent Business Application (IBA). This application will ask for basic information about yourself and your goals for working with the company.

  5. Complete Pre-Licensing Requirements

    Once you’ve submitted your application, you’ll need to complete any required pre-licensing requirements, such as training and exams, to obtain the necessary licenses to sell Primerica’s products and services.

  6. Pay the Initial Fees

    You’ll need to pay the initial fees to become a Primerica representative, including a one-time fee and a monthly fee to access the company’s business support system.

  7. Receive Training and Support

    Primerica provides extensive training and support to its representatives, including online training modules, live training events, and personal coaching. Take advantage of these resources to help you build your business and achieve your financial goals.

  8. Start Selling

    Once you’ve completed the necessary requirements and obtained your licenses, you can start selling Primerica’s products and services to clients. Focus on building relationships with your clients and providing them with the financial products and services they need to achieve their goals.

Other Factors To Consider

Once you have met these requirements, you will need to complete Primerica’s training and certification program. This program is designed to teach you the company’s products, sales techniques and business-building strategies. It typically takes a few weeks to complete the program, which can be done online or in person.

After completing the training and certification, you will be ready to start building your business. One important thing to keep in mind is to set realistic expectations. Building a successful business takes time, and it’s important to be patient and persistent in your efforts.

To get started, you will need to build a network of contacts and clients. This can be done by leveraging your existing network of friends and family, or by attending networking events and joining local business groups.

Another important strategy is to differentiate yourself from other agents. This can be done by developing a niche market, such as working with small business owners or young families. By focusing on a specific market, you can become an expert in that area and better serve your clients’ needs.

Remember to always continue learning and growing as an agent. This can be done by staying up-to-date with industry developments, attending continuing education courses and participating in industry-related events. By continuously improving your knowledge and skills, you can provide better service to your clients and grow your business.

Marketing And Selling Strategies

As an insurance professional, I know that there are a lot of marketing and selling strategies that you can use to help you sell insurance. When it comes to selling Primerica Life Insurance, a key strategy is to have a solid plan in place. This includes identifying your target market, developing a sales script and creating a marketing plan.

One effective approach is to use a “needs-based” selling method. This involves identifying the financial needs of your potential clients and presenting how Primerica’s products can help meet those needs. 

Focusing on the client’s needs, rather than just trying to sell a product, builds trust and establishes yourself as a valuable resource.

Another important aspect of selling Primerica Life Insurance is to be knowledgeable about the products and the company. This means understanding the different types of insurance policies available, as well as the features and benefits of each one. 

Networking and building relationships is also a key component of a successful selling strategy. By staying in touch with past and current clients, you can maintain a strong referral base and generate new leads. 

You can also leverage social media and digital marketing to build your brand and reach a wider audience. A common objection that agents may face when selling life insurance is the cost. However, it’s important to remember that the cost of not having insurance can be much greater in the long run. 

By highlighting the importance of protecting loved ones and providing financial security, you can help clients see the value in purchasing a policy. Be prepared and professional when meeting with potential clients. This means having all necessary materials and documentation, dressing appropriately and being on time. 

Building A Team

As a Primerica Life Insurance agent, building a team can be a great way to increase your income and grow your business. By recruiting and training new agents, you can leverage their efforts and earn a percentage of their commissions. This is the basis of the MLM aspect of Primerica which many insurance agents have an issue with.

The first step in building a team is to identify potential candidates. These can be people in your personal network, such as friends or family members, or individuals you have met through networking events or other professional interactions.

Once you have identified potential candidates, it’s important to properly evaluate them. This includes conducting interviews and assessing their qualifications, experience and motivation. By carefully selecting the right people, you can increase the chances of building a successful team.

Once you have built a team, it’s important to provide ongoing training and support. This includes providing guidance on building a client base, developing marketing strategies and closing sales. You should provide regular team meetings and opportunities for team members to share their successes and challenges.

As team leader, it’s also important to set clear expectations and goals for your team. This includes setting production goals and providing incentives for meeting or exceeding them. 

By setting clear expectations and holding team members accountable, you can ensure that everyone is working towards a common goal.

Managing And Growing Your Business

As an independent insurance broker, I know that managing and growing your business can be difficult, but with the right combination of strategies and techniques, you can grow a successful Primerica Life Insurance business. 

One important aspect of managing your business is to stay organized and keep track of your progress. This includes setting and tracking goals, monitoring your sales and commissions, and maintaining accurate records of your clients and team members. 

By staying organized, you can identify areas for improvement and make adjustments as needed.

When selling for Primerica it’s important to have a strong online presence. This includes having a professional website, active social media accounts, and a strong online reputation. By having an online presence, you can reach a wider audience and build trust with potential clients.

Tips For Success

It can be challenging but rewarding to sell Primerica Life Insurance, however, there are ways you can increase your chances of success. Based on my experience as an insurance agent, these are my top tips for success when selling Primerica Life Insurance:

  • Focus On Your Goals: This includes setting clear, measurable objectives and developing a plan to achieve them. By staying focused, you can stay motivated and on track to reach your desired outcomes.
  • Build And Maintain A Positive Attitude: This includes staying motivated and optimistic, even in the face of rejection or disappointment. By keeping a positive attitude, you can maintain a good outlook and increase your chances of success.
  • Network: Networking is key to building your client base and growing your business. This includes attending industry events, joining local business groups, and leveraging social media and digital marketing. By building a strong network of contacts, you can increase your visibility and generate new leads.
  • Be Persistent And Follow Up With Potential Clients: This can include sending thank-you notes or emails, making phone calls, or scheduling follow-up appointments. By being persistent, you can increase the chances of closing a sale.
  • Be Knowledgeable About The Products And The Company. This includes staying up-to-date with industry developments and changes in regulations, as well as understanding the different types of insurance policies available, and the features and benefits of each one. 

By being knowledgeable, you can provide accurate information to clients and increase their trust in you as an agent.

Frequently Asked Questions

Do people who work for Primerica earn money?

People who work for Primerica can earn money by selling life insurance products to individuals and businesses.

How do I stop working for Primerica?

To stop working for Primerica, you can talk to your recruiter or call the company’s customer service number 1-800-544-5445.

Is Primerica’s Life Insurance real?

Primerica’s Life Insurance is a real product underwritten through Primerica Life Insurance Company.

Which company does Primerica use for Life Insurance?

Primerica uses their own company, Primerica Life Insurance Company, for its life insurance products.

How much money do you earn in commissions when you work for Primerica?

Commissions earned when working for Primerica vary based on the product and the individual’s sales. The commission scale varies from 25%-50% depending upon your “level” or “promotion” within the company.

What percentage of earnings does Primerica take?

Primerica takes a percentage of the earnings made by its representatives, which can vary based on the product sold and the representative’s sales.

Is it a good idea to work for Primerica?

Whether or not it’s a good idea to work for Primerica depends on your personal goals and situation. Primerica is a company that some see as a MLM which causes debate on whether it is a good place to work.

Is working for Primerica all about earning commissions?

While commissions are an important part of working for Primerica, there are other factors involved as well such as helping families secure their financial future by protecting against untimely death.

What is the Rule of 72 in Primerica?

The Rule of 72 is a way to estimate how long it will take your money to double if you invest it at a certain rate of return.

Can you work from home when you work for Primerica?

As a commission-only sales person, you can work from home when you work for Primerica.

Do you need a college degree to work for Primerica?

You do not need a college degree to work for Primerica. The requirements to work for Primerica are passing life insurance exams and other internal qualifications.

How long does it take to get paid when working for Primerica?

It can take several weeks to get paid when working for Primerica, depending on the product sold and the payment schedule.


As an insurance agent, I can tell you that selling Primerica Life Insurance can be challenging, but rewarding.

It is important to follow our tips for success as well as our guides on getting started, marketing and selling strategies, building a team, and managing and growing your business to ensure that you are successfully selling Primerica Life Insurance. It takes time and hard work, but working with Primerica Life Insurance allows you to help protect families financially and secure their financial future.

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