Where To Buy Annuities

Annuities can be purchased from insurance companies or financial institutions that offer them. But where is the best place to purchase annuities? Annuities offer a guaranteed income for life or a set period of time in exchange for a lump sum payment or a series of payments. 

Where To Buy Annuities?

Choosing the right annuity and the right provider can be a daunting task. That’s why in this article, we’ll guide you through the process of buying annuities and highlight the best options for you. 

Quick Glance On Where You Can Buy Annuities (We Have More Info Later In The Article):

Directly From An Insurance Company: You can buy annuities directly from an insurance company that offers them. Many insurance companies have websites where you can purchase annuities online or get a quote.

Through A Financial Advisor: Financial advisors can help you choose the right type of annuity for your needs and assist you in finding the best annuity provider.

Through A Broker: Brokers can help you compare annuity products from different insurance companies to find the best one for your needs.

Want to dive deeper into the topic of purchasing annuities? Our top-tier guide on purchasing annuities offers expert advice and insights to help you make informed decisions.

The Best Annuity Companies Of 2023

In this section, we’ll take a closer look at the best annuity companies of 2023. Our team has conducted extensive research to evaluate the top annuity providers in the market based on their product offerings, financial strength, customer satisfaction, and overall reputation. 

We understand that choosing the right annuity company is a crucial decision, and we’re committed to helping you make an informed choice. 

So, whether you’re interested in variable annuities, fixed indexed annuities, immediate annuities, or multi-year guaranteed annuities, we’ll provide you with all the information you need to select the best annuity company for your retirement needs. Let’s dive in!

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Understanding Our Methodology

We understand that choosing the right annuity company can be overwhelming, given the numerous options available in the market. That’s why we’ve developed a comprehensive methodology to help you identify the best annuity providers for your needs. 

Our team of experts conducted extensive research to evaluate annuity companies based on a range of factors, including product offerings, financial strength, customer satisfaction, and overall reputation. We also analyzed industry data and reviews from independent sources to ensure that our rankings are objective and reliable. 

Our goal is to provide you with an unbiased assessment of the top annuity providers in the market, so you can make an informed decision about where to buy annuities. So, without further ado, let’s take a closer look at our methodology and how we arrived at our rankings.

Best Overall Annuity Company Of 2023 – Lincoln Financial Group

Annuities Lincoln Financial

Lincoln Financial Group stood out as the best overall annuity company of 2023 due to its strong financial ratings, diverse range of annuity offerings, and excellent customer service. 

The company offers variable, fixed, indexed, and immediate annuities, providing customers with a wide range of options to choose from. 

Additionally, Lincoln Financial Group has consistently received high ratings for financial strength and customer satisfaction.

Best Variable Annuity Provider – Nationwide

The Best Annuity Company In 2023 - Nationwide

Nationwide offers a variety of variable annuities, including those with living benefit riders, making it a top choice for individuals looking for flexibility and growth potential in their investments. 

The company also offers several investment options, including mutual funds and exchange-traded funds, providing customers with a diversified portfolio.

Best Fixed Indexed Annuity Provider – Allianz Life

Best Fixed Index Annuities In 2023 – Allianz Life

Allianz Life is a leader in fixed indexed annuities, offering a wide range of products with various features and benefits. Its products provide customers with principal protection and the potential for higher returns based on market performance. Allianz Life has also received high ratings for financial strength and customer satisfaction.

The Pros and Cons of Annuities Infographic (Tax-deferred growth, guaranteed income, diversification, fees, restrictions, inflation risk).

Best Income Annuity Provider – MassMutual

Best Income Annuities In 2023 - MassMutual

MassMutual offers a variety of income annuities that provide customers with guaranteed income for life or a set period. Its products offer flexibility, allowing customers to choose how and when they receive their income. MassMutual also received high ratings for financial strength and customer satisfaction.

Best MYGA Provider – Athene Holding Ltd.

Best Retirement Services And The Leading Annuity Provider In 2023 - Athene

Athene Holding Ltd. is a top choice for multi-year guaranteed annuities (MYGAs), offering competitive rates and a variety of term lengths. Its MYGAs provide customers with a guaranteed interest rate and principal protection, making it a safe and reliable option for those looking for a predictable income stream.

Best Annuity Provider For Customization – Global Atlantic

Best Annuity Products For Retirement In 2023 - Global Atlantic Financial Group

Global Atlantic offers customizable annuity contracts, allowing customers to tailor their annuity to their specific needs and preferences. The company’s products provide flexibility, liquidity, and growth potential, making it a great option for those looking for a customized retirement income solution.

Best Annuity Provider For Low Fees And Premiums – TIAA

Best Retirement Annuity That Provides Lifetime Income In 2023 - TIAA

TIAA offers low fees and premiums, making it an affordable option for individuals looking to purchase an annuity. The company’s products provide customers with a range of features and benefits, including principal protection, flexible payment options, and guaranteed income for life or a set period.

How To Buy An Annuity: A Step-By-Step Guide

An annuity can be a valuable financial tool for individuals who want to secure their future income streams. However, buying an annuity can be a complex process, and it is essential to understand the product and the different options available before making a purchase. In this section, we provide a step-by-step guide to help you navigate the annuity buying process.

What Is An Annuity And How Does It Work?

Before purchasing an annuity, it is crucial to understand what it is and how it works. An annuity is a financial product that offers a guaranteed stream of income for a specific period or for the rest of your life. 

In exchange for an initial lump sum payment, the insurance company provides regular payouts to the annuitant. There are several types of annuities, including fixed, variable, indexed, and immediate annuities.

How To Buy An Annuity?

  1. Assess Your Needs and Goals: Determine your financial goals and needs to decide which type of annuity is right for you. Consider your retirement plans, risk tolerance, and current financial situation to make an informed decision.
  1. Shop Around: Research different annuity providers and compare their products and fees. Consider factors such as financial strength, reputation, and customer service.
  1. Consult With An Expert: Consult with a financial advisor or insurance agent who specializes in annuities. They can help you understand the products, evaluate your needs, and select the right annuity provider.
  1. Compare Annuity Features: Compare the features of different annuities, such as payout rates, fees, and surrender charges.
  1. Purchase Annuity: Once you have chosen the right annuity provider and product, complete the application process and make the initial payment.

Can You Buy Annuities Online?

Yes, some annuity providers offer online applications and purchases. However, it is crucial to research the provider’s reputation and make sure they have a strong financial standing and a good customer service record.

Is An Annuity A Good Investment?

Whether an annuity is a good investment depends on your financial goals and needs. An annuity can provide a reliable income stream in retirement, but it may not be the best option for everyone. It is essential to evaluate the costs and benefits of an annuity and consider other investment options before making a decision.

Selecting The Right Annuity Company For You

When it comes to purchasing an annuity, selecting the right annuity company is crucial. With so many options available in the market, it can be overwhelming to choose the best one that suits your needs. Here are some factors to consider when selecting the right annuity company for you:

  1. Financial Strength: It is important to select an annuity company that has a strong financial standing. This ensures that the company can meet its financial obligations and pay out the promised annuity benefits to its customers.
  1. Reputation: A company’s reputation is also an important factor to consider. Look for an annuity company that has a good track record of customer satisfaction and has positive reviews from their customers.
  1. Annuity Options: Different annuity companies offer different types of annuities. It is important to choose a company that offers the type of annuity that suits your financial goals and retirement needs.
  1. Fees And Charges: Annuity companies may charge fees for various services such as administrative fees, surrender charges, and mortality and expense risk charges. It is important to understand these fees and choose a company that has reasonable fees and charges.
  1. Customer Service: Choose an annuity company that has excellent customer service. This ensures that you can easily communicate with the company if you have any questions or concerns about your annuity.

By considering these factors, you can select the right annuity company that meets your financial goals and retirement needs.

Types Of Annuity Providers

  1. Insurance Companies: Insurance companies are the primary providers of annuities. They have the experience and knowledge to manage the risks and returns of annuities. Insurance companies offer a range of annuity products, including fixed, variable, indexed, and hybrid annuities.
  1. Banks And Credit Unions: Banks and credit unions also offer annuity products. These are usually fixed annuities, which means they offer a guaranteed rate of return. Banks and credit unions may also offer immediate annuities, which provide an immediate stream of income to the investor.
  1. Brokerage Firms: Brokerage firms offer variable annuities, which are securities products that are regulated by the Securities and Exchange Commission (SEC). Brokerage firms also offer fixed annuities, but they usually have higher fees than insurance companies.
  1. Independent Agents And Advisors: Independent agents and advisors offer a range of annuity products from different companies. They can help investors compare and select the best annuity product for their needs. Independent agents and advisors may charge a fee for their services, or they may receive a commission from the annuity company.

Benefits And Drawbacks Of Buying Annuities Online

Benefits Of Buying Annuities Online:

  1. Convenience: Buying annuities online can be more convenient than visiting a physical office or meeting with a financial advisor in person.
  1. Wide Range Of Options: Online annuity marketplaces can offer a wider range of annuity options and providers than a traditional insurance agent or financial advisor.
  1. Comparison Shopping: With online annuity marketplaces, it’s easy to compare different annuity products and providers side-by-side.
  1. Lower Fees: Some online annuity providers may offer lower fees or commissions than traditional financial advisors or insurance agents.

Drawbacks Of Buying Annuities Online:

  1. Lack Of Personalization: When buying an annuity online, you may miss out on the personalized advice and guidance that a financial advisor or insurance agent can provide.
  1. Limited Support: If you have questions or issues with your annuity, you may have limited support from an online provider compared to a traditional agent or advisor.
  1. Information Overload: With so many options available online, it can be overwhelming to navigate and understand all the different annuity products and providers.

Where To Buy Annuities In Person

When it comes to buying annuities, consumers can also opt to purchase them in person through various channels. Here are some options for where to buy annuities in person:

  1. Insurance Agents: Annuities are often sold through licensed insurance agents who can provide guidance on selecting the right annuity product for your needs. These agents may work for a specific insurance company or as independent agents who represent multiple insurance providers.
  1. Banks And Credit Unions: Many banks and credit unions offer annuity products to their customers. This can be a convenient option for individuals who already have a banking relationship with these institutions and may prefer to keep all their financial products in one place.
  1. Financial Advisors: Financial advisors may also offer annuities as part of their overall financial planning services. These advisors can provide advice on selecting the right annuity product, as well as offer guidance on how annuities fit into your overall retirement plan.
  1. Brokerage Firms: Brokerage firms, such as Charles Schwab and Fidelity, also offer annuities. These firms may have access to a wider variety of annuity products and may offer more flexibility in terms of how you purchase and manage your annuity.

How To Find Local Annuity Providers?

Here Are Some Ways To Find Local Annuity Providers:

  1. Use Online Search Tools: You can use online search engines to find local annuity providers in your area. Simply type in “annuity providers near me” or “annuity providers in [your location]” to get a list of providers in your area.
  1. Ask For Referrals: Ask your friends, family, and colleagues if they have any recommendations for local annuity providers. This is a great way to get personal referrals and hear about real experiences.
  1. Check With Professional Associations: Check with professional associations, such as the National Association of Insurance Commissioners (NAIC) or the National Association of Insurance and Financial Advisors (NAIFA), for a list of local annuity providers.
  1. Visit Local Banks And Credit Unions: Many banks and credit unions offer annuity products. Visit your local bank or credit union to see if they offer annuities and to learn more about their products.
  1. Contact Independent Financial Advisors: Independent financial advisors can provide you with unbiased advice and help you choose the right annuity provider for your needs. Look for an advisor who is licensed and experienced in annuities.

Remember to research each provider thoroughly and compare their offerings, fees, and customer reviews before making a decision.

Pros And Cons Of Buying Annuities In Person

Here are some pros and cons of buying annuities in person:


  1. Personalized Service: When you buy an annuity in person, you have the opportunity to meet with a representative who can guide you through the process and answer any questions you may have.
  1. Clarification Of Options: Meeting with an agent or representative in person can also help clarify your options and ensure that you understand all the terms and features of the annuity.
  1. Build Relationships: Establishing a relationship with an agent or representative can also provide long-term benefits. If you have any issues or questions in the future, you will have an established contact who knows your situation and can provide personalized advice.


  1. Limited Options: When you buy an annuity in person, you are limited to the options offered by the specific provider or agent you are working with. You may miss out on other options that are available from different providers.
  1. Pressure To Buy: In-person sales representatives may use high-pressure sales tactics to persuade you to buy an annuity. This can make it difficult to make an informed decision.
  1. Location Limitations: Depending on where you live, you may not have access to local annuity providers. This could limit your options or require you to travel to another location to meet with an agent or representative.

Questions To Ask In-Person Annuity Providers

If you are considering purchasing an annuity from an in-person provider, here are some questions to ask to ensure you make an informed decision:

  1. What types of annuities do you offer?
  2. What are the fees and charges associated with the annuity?
  3. What are the surrender charges if I need to withdraw my funds early?
  4. How is the interest rate or rate of return determined?
  5. Are there any income guarantees or riders available with the annuity?
  6. What is the financial rating of the insurance company providing the annuity?
  7. Can you provide me with a clear understanding of how the annuity works and any potential risks or limitations?
  8. What are the tax implications of purchasing an annuity?
  9. Can you provide me with any references or customer testimonials?
  10. Are there any special promotions or offers currently available?


In conclusion, purchasing an annuity can be a crucial component of retirement planning. When selecting an annuity provider, it’s important to consider factors such as financial stability, annuity options and features, customer service, and fees and charges. 

Additionally, individuals can choose to buy annuities online or in person, with each option having its own benefits and drawbacks. Regardless of the method chosen, it’s essential to do your research, ask questions, and ensure that you select an annuity provider that meets your financial needs and goals.

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